News, updates, and bloggish stuff to make you jump out of your seat!!
And the occassional meme, cause #salesbonk

Yip Yip’s New Library and Article Import Feature Integrated with Hubspot

WebmasterYip Yip News

FOR IMMEDIATE RELEASE: 12/13/17 Laura Ospina Marketing Manager 404.797.2656 marketing@goyipyip.com   New Features Calling for the Attention of Hubspot Users is Yip Yip’s New Library and Article Import Feature Integrated with Hubspot   ATLANTA GA: On December 13, 2017, Yip Yip Inc. announced a feature release that provides a powerful integration with Hubspot’s blog and… Read More

Why Your Audience Strategy Isn’t Working: Attention vs. Access

WebmasterContent Marketing, Marketing, Social Media, Social Media Marketing

If you’re an inbound marketer, then I’m sure you know the drill: Content, digital ads, SEO, traffic, audience, leads, push to sales, rest, repeat. If you’re lucky, one piece of viral content can draw in hordes of traffic to your website for years after you’ve published. While virality definitely helps produce massive audience awareness, most… Read More

What if everytime we used the word “Ad” we changed it to “Experience”?

WebmasterContent Creation, Content Marketing, Marketing, Sales, Social Media Marketing

On Thanksgiving morning this year, I was sitting down with my wife watching the Macy’s Thanksgiving Parade. As we were watching the TV, a Verizon commercial came on. The details and content of the commercial are not as important, but the premise and, most importantly, the way I felt while watching the commercial is imprinted… Read More

Recruiting and Hiring on Social Media Through Your Employees

WebmasterContent Marketing, Marketing, Sales, Sales Enablement, Social Media, Social Media Marketing

Are you looking for your next great employee? There are a lot of traditional hiring practices, but sometimes it can be really tough to find that perfect person for your needs. If you haven’t attempted to recruit through social media, then you might be approaching your hiring process the wrong way. You want great people… Read More

Connecting Buyers to Sellers: How personalization is changing the way we sell and buy online.

WebmasterMarketing, Sales, Sales Engagement, Social Media, Social Selling

As technology continues to change the face of B2B sales, it is so very important for sales representatives to stay ahead of the curve. More and more, we will see consumers going to search engines and social networks for their purchases and sales representatives will slowly die off. The only way to prevent this from… Read More

Celebrate the Wins with Amy Franko founder and president of Impact Instruction Group

WebmasterCelebrate the Wins, Marketing, Sales, Social Media, Social Selling

On this episode of CTW, join Brandon Lee as we celebrate with Amy Franko, founder and president of The Impact Instruction Group based in Columbus Ohio. Going through a technology transformation can be a challenge for companies big and small. Learn from Amy on how they helped closed the biggest deal of their company’s history and… Read More

Meeting your Sales Quota in 2018 Means Personal Branding for Every Sales Rep

WebmasterContent Marketing, Marketing, Sales, Sales Engagement, Social Media

Technology changes everything, and if you’re feeling like you have to play catch up, you’re not alone. Person-to-person sales are suffering in big ways, as consumers are becoming more and more interested in researching and purchasing online. This really affects B2B sales, as a report from Forrester indicates that “68% of B2B buyers prefer to… Read More

The Power of Social Proof in 2017

WebmasterContent Marketing, Marketing, Sales Engagement, Social Media, Social Media Marketing, Social Selling

Social media has totally turned the marketing industry upside down in ways that we could never have guessed. Nielsen, the mainstay of media data studies, has reported in a recent study that the majority of consumers now place their trust in online, social and mobile advertising. If you’ve ever doubted the effectiveness or success of… Read More

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