Our Story

In 2002 we built a highly successful business by effectively meeting a market need in residential real estate with a one to many sales-enablement platform that encompassed three print magazine titles, in addition to custom e-mail and print-on-demand solutions. Real estate agents could wrap localized, personalized content around a high-end lifestyle magazine as a strategy for building brand equity and leads. It worked...exceedingly well.

We sold that company in 2007, took a deep breath and looked around for opportunities to leverage the expertise we had gained and the strength of that business model in new and innovative ways. The evolution of digital marketing and more recently the focus on sales enablement created a perfect storm and Yip Yip represents our response.

Yip Yip leverages that same one-to-many platform online, empowering companies to customize marketing and/or recruiting content and then automatically publishing it over their employees’ social networks, Linked In, Facebook and Twitter.

The name “Yip Yip” represents one of those rare colloquialisms that when one person says it others automatically repeat it. And that’s exactly what we seek to accomplish with our sales-enablement solution.

Our Team

Brandon Lee, Co-Founder/CEO

Over the past built and successfully sold three companies based on one idea: Human-to-Human connections always resonate better than Business-to-Human ones.

And on a single paradigm: Empower one human or a small team of them to customize and publish content on behalf of a larger group, like a sales team. We proved this paradigm first in real estate print publishing and now are repeating our success in social media with Yip Yip.

Trust me, as the father of five children I know first-hand the struggle to be heard is real.

Steve Swayne, Co-Founder/COO

Steve and Brandon were college roommates and business partners in By Design Publishing, which they built from inception and sold in 2007.

Steve’s operational and marketing acumen have empowered him to create significant impact in myriad for-profit and non-profit ventures including StepUp Ministries where he served as Executive Director, DKA Cleaning Services and Wright Property Management.

Married with four children he reports 20 percent better engagement with his parenting messages than Brandon.

Nathan Reese, Co-Founder/CTO

I was 13 when my brother started using a C64 to dial up to a local service called Bulletin Board Systems (BBS), a gateway into a magical online world. A mere 20 years later, my early interest has made me a jack-of-all-trades in IT.

If it is open source, I can make it dance. My areas of expertise include Linux/Unix administration, Windows workstation and server administration, email, web hosting, firewall and application security, logging and monitoring, distributed systems, telephony/voip/pbx solutions, ISO/SOX documentation and audits, and PCI Compliance. (I've also been known to bake cookies and race triathlons, though seldom at the same time.)